Your Privacy Choices
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
BACKLASH collects personal data through website visits and purchases. We only process data that you have voluntarily provided us on and via our website or via email.
When making your first purchase, you proceed to open an account and provide us with the information required in order to place your order and have it delivered. We consider this information is necessary for us to execute our services, including delivery of goods, arrange payment, in a for you most efficient and convenient manner. In doing so, you provide the personal data necessary to contact you and deliver your purchase, such as your full name, email address, shipping address, as well as certain financial information.
In doing so, you also allow BACKLASH to store some of this information in the BACKLASH customer database. Your credit card
information is not stored by BACKLASH and is sent to a secure third party payment processor. BACKLASH may share certain financial and other information that you submit with third parties who provide services to the website. Said third parties proceed to credit reporting, payment or order fulfillment services, such as verifying your information, authenticating payments and processing orders.
We base our processing of your personal data on several legal grounds. When you purchase our products, we need your personal data to fulfill our contract with you. We further rely on your consent (if necessary), our legitimate interests as a business or process your data if we need to comply with a legal obligation.
